A brand-new private indoor golf simulator in Massapequa needed a complete digital presence - website, marketing strategy, local SEO, and a business playbook - built from scratch.
Long Island Golf Factory is a private indoor golf simulator at 5514 Merrick Rd in Massapequa. One bay, Garmin R50 launch monitor technology, 40,000 world-class courses, leather couches, fully automated - open 24/7, booked entirely online through Skedda. No staff. No front desk. Just a premium golf experience behind a locked door.
The business was brand new. There was no website, no Google Business presence, no social media strategy, and no playbook for how to grow. The owner had started building on Wix, but the site wasn't live yet - and the monthly subscription was about to auto-renew.
How do you launch a solo-operated, single-bay golf simulator into a competitive Long Island market - where established facilities already have reviews, search rankings, and brand recognition - and get customers finding you on Google from day one?
We didn't just build a website. We built the entire digital infrastructure a local business needs to get found, convert visitors, and grow - then documented everything in a playbook the owner can actually follow.
Hand-coded, mobile-responsive site with a cinematic dark theme, embedded booking, demo video, and three contact forms - all deployed on Netlify with zero monthly hosting costs.
HTML / CSS / JSA branded 18-page PDF covering pricing strategy, competitive analysis, revenue projections, SEO setup, marketing roadmap, and a week-by-week 90-day action plan.
PDF - 16 SectionsPlatform-specific strategy with 5 content pillars, hashtag research, growth targets, and 30 ready-to-use post captions with visual direction and CTAs.
2 DOCX Documents90 days of social media content mapped out by date, platform, content type, pillar, and caption - ready to execute immediately.
XLSX SpreadsheetThe biggest SEO play was building dedicated landing pages for 73 towns across Long Island. When someone in Bellmore, Merrick, Wantagh, or any of 70 other towns searches "golf simulator near me," Long Island Golf Factory now has a page specifically targeting that search - with localized content, driving directions, and a direct booking link.
Live site - click to view the full experience
We ran the finished site through our audit tool, which checks 37 factors across findability, trust signals, conversion optimization, and AI visibility. The site passed 36 of 37 checks - the only gap being retargeting pixels, which aren't needed until the business enters its paid advertising phase.
Title tags, meta descriptions, HTTPS, mobile responsive, Open Graph tags, structured data, phone number, address, sitemap, schema markup, page speed, alt text, heading hierarchy, and more - all green.
The branded playbook gives the owner a clear roadmap for the first 90 days and beyond. It's not generic advice - every section is built around Long Island Golf Factory's specific pricing, market, and competitive landscape.
We researched every indoor golf competitor on Long Island - from Five Iron Golf and The Clubhouse LI to Topgolf and local simulators - and mapped their pricing against LIGF's rate structure ($40/hr, $65/2hr, $85/3hr). The playbook shows exactly where LIGF is positioned and why the pricing works as a market entry strategy, plus a phased roadmap for when and how to raise prices as demand grows.
With one bay running at different utilization rates, we modeled conservative, moderate, and aggressive revenue scenarios - so the owner knows exactly what 30%, 50%, and 70% fill rates mean for monthly revenue, and what levers to pull to move between them.
Week-by-week checklist covering Google Business Profile setup, first review generation, Instagram launch, local partnership outreach, community engagement, and the transition from organic-only to paid advertising in Phase 2.
The owner was about to launch on Wix. Here's why we went a different direction:
Business details, competitor research, market pricing analysis, keyword research for Long Island indoor golf market.
94-page website with homepage, service pages, event landing pages, blog, and 73 SEO town pages. Full dark-theme design matching the brand.
18-page branded PDF built with a custom layout engine - dark backgrounds, stat cards, comparison tables, and checklists across 16 sections.
Instagram strategy document, 30 ready-to-post captions, and a 90-day content calendar - all tailored to indoor golf content.
Complete package delivered with setup instructions for Netlify hosting, form activation, and Google Business Profile - ready to go live.
Every local business deserves a digital presence that actually works - not just a placeholder website. Whether you're launching from scratch or stuck on a template that isn't getting you found, let's talk about what a real package looks like for your business.
Book a Free Call →No pressure. Just a conversation about your business and what's possible.