The Art of Epoxy already had the craft and reputation. We gave them the brand and digital presence to match - new identity, new positioning, and a full SEO-ready web presence built in days.
Black background template. Teal brand color on black. Phone number as only call-to-action. No SEO structure, no pricing page, no blog, no town pages.
Luxury marble texture background. Cinzel serif + gold palette. 7-section navigation, three hero CTAs, gold-bordered trust bar, custom spiral logo, and 94 pages of local SEO content.
The old site used a teal-on-black template that looked like every other Wix site. We built a complete luxury design system: dark teal backgrounds, warm gold accents (#D4AF6A), Cinzel serif headlines, and a custom SVG spiral logo - all consistent across 94 pages.
The original site had zero local SEO structure. We built individual landing pages for 34 towns across Westchester County and Fairfield County CT - each targeting "[service] in [town]" keywords. This gives the business a shot at showing up for every town in their service area.
Instead of Wix ($17–45/mo) or Squarespace ($16–49/mo), the entire site is a single static HTML file with inline CSS and JavaScript. Deployed on Netlify's free tier. Monthly hosting cost: $0. And they own every line of code - no lock-in.
The old site had no hamburger menu and broke on mobile. The new site has a fully functional mobile nav with proper CSS animation, iOS Safari nav-flicker fix (backface-visibility), and touch-friendly 44px tap targets throughout.
Built a standalone calculator page letting customers estimate their project cost before calling. Square footage slider, 4 coating type options, space/condition modifiers, and 4 add-on checkboxes - with a live price range that updates instantly. Reduces friction, qualifies leads.
Created 10 long-form blog articles targeting high-intent keywords: "how long does epoxy take to cure," "metallic epoxy vs flake," "garage floor coating Westchester" and more. Each article matches the site brand and links to the contact form.
| Feature | Before (Wix) | After (Custom) |
|---|---|---|
| Monthly hosting cost | ✗ $17–45/mo (Wix) | ✓ $0/mo (Netlify) |
| Total pages | ✗ ~5 pages | ✓ 94 pages |
| Local SEO town pages | ✗ None | ✓ 34 towns covered |
| Pricing calculator | ✗ None | ✓ Interactive, live estimates |
| Blog / SEO content | ✗ None | ✓ 10+ articles |
| Mobile hamburger nav | ✗ Broken on mobile | ✓ Fully functional |
| Custom brand identity | ✗ Generic template | ✓ Full design system |
| Background / hero design | ✗ Stock marble photo + black | ✓ Custom procedural marble texture |
| Trust signals | ✗ None above the fold | ✓ Gold-bordered trust bar |
| Contact form backend | ✗ Wix-hosted | ✓ FormSubmit.co (zero cost) |
| XML sitemap | ✗ Auto-generated (limited) | ✓ Custom, all 94 pages indexed |
| Platform lock-in | ✗ Cannot export from Wix | ✓ Owner has full code |
| OG / social share image | ✗ No branded share card | ✓ Custom 1200×630 brand card |
Reviewed old Wix site for design, SEO, mobile issues, and brand gaps.
Built full color palette, typography, logo SVG, and marble texture background.
Coded index.html with all 12 sections: hero, services, process, gallery, blog, contact.
Generated 34 town pages + 10 blog posts with unique content using AI - in hours, not weeks.
Zipped all 94 files and deployed in one drag-and-drop. $0/month. Live in minutes.
It's a really smart, well-built website. The mobile experience is phenomenal and the estimate tool that you built being front and center is exactly what customers want. I love the feel of it and it already feels like a major step up from where we were.
We build luxury-branded, SEO-ready websites for local service businesses across Westchester and beyond. Same quality, same $0/month hosting - custom to your brand.