Two sides of AI

Does your business OWN you?

Your customers now ask ChatGPT who to hire. Do you know what it tells them about you? Meanwhile the follow-ups, the quotes and the know-how still live in your head. We work on both sides.

How customers find you

How customers use AI to find, compare and pick who to hire. You get your own AI visibility report (what ChatGPT says about your business) and a website audit.

How the work gets done

Speed to lead, quote follow-up and the repeat jobs that eat your week. Turn them into a process someone else can follow, with AI doing the first draft and you still reviewing before anything goes out.

What we cover

Leave with a framework and hands-on work for your own business.

01
How customers use AI to find, compare and pick who to hire
02
How AI helps you answer inquiries, follow up on quotes and move a sale forward
03
Practical setups you can use the next morning, starting with one weekly task
04
Turn repeat jobs into a process someone else can follow

We use the AI you already have. You still review before anything goes out.

What you leave with

Your AI, set up like a trained new hire.

You'd never hand a new hire a laptop and say figure it out. Same goes for AI. Give it the context. Show it the job. Check the work.

A business briefYour services, the way you talk and your limits, written for your AI
Your reference files in your setupPrice sheet, service list and a few past emails with customer names removed
Saved instructions for jobs you repeat
A project that keeps the brief, files and instructions together
One real weekly task handed off and tested on your own workFor example quote follow-ups, review replies or a first reply after a missed call
Your own AI visibility reportWhat ChatGPT says about your business
A website audit

Some features, like projects and saved instructions, depend on your AI tool and plan.

From my last talk

"It's 1998 again. You're early."

A recent clip from a talk I gave to local service business owners at The Irish Poet in Wantagh. The AI Workshop is the hands-on version: two hours where we build it for your business.

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Who it's for

For owners already using AI. Not a beginner class.

This is for you if

You own a business or run a sales team or office
You already use ChatGPT, Claude, Gemini, Copilot or another AI tool
You feel like you're only using a slice of it
You want leads answered faster and fewer jobs living in your head

Skip it if

You've never opened an AI tool. Set up an account before Oct 27 and you're good.
You want a lecture to watch. You'll be working on your own business.
You want AI sending things for you with no one checking. You still review before anything goes out.

How the 2 hours go

Context first. Then the job. Then check the work.

01
Where AI fits on both sidesHow customers use AI to pick who to hire and where it saves time inside your business
02
Give it the contextBuild your business brief and load your reference files
03
Show it the jobSave instructions for one task you do every week and keep it all in one project
04
Check the workTest it on your own work, fix what's off and leave with it ready to use the next morning

What to bring: the AI tool you already use (logged in), your price sheet and service list, a few past emails you liked with customer names removed and one task you do every week.

Your host

Hey, I'm Matt.

AI is changing how customers find and choose who to buy from. Right now I'm working with enterprise global brands on their strategy around that shift.

I've spent 15 years in sales and account management, building and training sales systems at organizations like TheStreet, Sports Illustrated and Discovery, and for the last four years I've been using AI to make those systems faster. I've also run a couple of local service businesses here on Long Island, so I saw early what this means for owners.

There's a short window of opportunity, and I'm working with the business owners who see it and want to get ahead.

Questions

FAQ

Is this a beginner class?

No. It's built for owners and sales teams who already use an AI tool. If you don't have an account yet, set one up before Oct 27.

Which AI tool do I need?

The one you already use. ChatGPT, Claude, Gemini, Copilot or another tool all work. Some features, like projects and saved instructions, depend on your tool and plan.

How do I join?

It's live online on Google Meet, Tuesday Oct 27 from 6:30 to 8:30 PM ET. The link comes with your booking.

What does it cost?

$497 per seat. You pay when you book. There are 25 seats.

Will AI send things for me without checking?

No. We set it up to do the first draft. You still review before anything goes out.

Can I bring my team?

Yes. Each person books their own seat.

Get ahead while it's early.

Two hours, hands-on, on your own business. Leave with the AI you already use set up and one weekly task off your plate.

Tue Oct 276:30 PM ET2 hours live online$49725 seats

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Questions? Call or text Matt at (631) 634-6619